Most of us aren't just working online for the warm fuzzy feeling it gives us at the end of the day. At the same time, you have to remember that your subscribers, readers, end users and/or customers aren't just using the internet for the sheer joy of reading ad copy and clicking links that make you money.

So yes, advertise. Do create content that you are interested in. Create content your audience is interested in. And by all means use relevant affiliate links and/or sell your ad space to sponsors that make sense to be there with your content.

Your traffic is there for your content, not to make you money. If your user-centric content becomes too obscured or too diluted by your revenue-centric content… your users will go elsewhere.

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